Fewer Toronto Home Sales Meant Better Relationships With Builders in 2010

Consumer research firm J.D. Power and Associates announced last week that the recession may have led to fewer home sales in the Greater Toronto Area, but less sales meant one positive development for builders and their customers.

Consumer confidence in Greater Toronto Area home builders shot up this year.

Less sales meant fewer closings, and builders has more time to spend with their customers, allowing them to better concentrate on their product.

Satisfaction sharply declined in 2009 but rose 25 points to 699 on a 1,000-point scale this year because of home readiness and the level of warranty service after moving in.

Improvements in other areas were also apparent, such as responding to homeowner concerns and cleanliness of the home after service visits.

“Following up with a customer after move-in seems like such a simple gesture, but ultimately it reflects the conviction of the builder to deliver on the promises made to the customer at the time of sale,” said Adrian Chung, senior manager and Canadian real estate practice leader at J.D. Power and Associates in a press release.

The J.D. Power and Associates Canadian New Home Builder Customer Satisfaction Study follows the customer satisfaction levels of homeowners throughout the new home-purchasing process, including construction, service/warranty staff, quality, physical design and price.

The Greater Toronto Area Consumer Satisfaction Survey results.

« Choosing an amortization period on a Toronto mortgage | Home | Toronto among the second-most transparent real estate markets in the world: Canada »